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Technographics

Today I’ll be covering Technographics which basically looks at the different types of people who  use technology (some consider it to be more geared towards social media but the uses are more than just...

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Approaching Social Media Marketing – Support

Next up in Approaching Social Media Marketing is supporting the groundswell (we’ll be skipping over Energizing for the time being). Supporting the groundswell is essentially more or less a combination...

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